Crowdfunding Progress Report

Crowdfunding Update At present, I am working on building a mailing list of people who show an interest in the product. This endeavor seems like it should be straight forward, but it’s more difficult than you might think. I have several landing pages. I post on Facebook and Twitter. Most recently I tried to boost a Facebook post. I wanted to test a $10, single day boost. The post reached 369 people. Post engagement was 26. We got 2 page likes and no sign ups on our crowdfunding mailing list. When I set up the boost, I used crowdfunding, crowd sourcing, electric toothbrush, and toothbrush as key words directed at US individuals. That $10 gave me some insight, but that’s about it. We just don’t have the money to throw at advertising in hopes for a successful outcome. That could get very expensive with the distinct possibility of no return. We have gotten very nice reviews from users of the product. I hoped the testimonials on the landing page or the use of proceeds would motivate people to sign up. Apparently neither reason was motivating enough. I have done market research and statistical analysis before. Admittedly, the sampling was small, but we should have gotten a few additions to the list. I have read a lot about crowdfunding lately. The most successful campaigns are those done by companies who already have a large following. Other successful campaigns had celebrity help. If you read my other posts regarding celebrity contacts, you know how far we got with that. Gatekeepers stopped us at every attempted contact. Since we do not have...

A New Toothbrush Accessory and the Market

So you own an electric toothbrush. Personally I use a Sonicare® and love it. The only thing I didn’t like was the toothpaste foam running down the handle and getting on my hand. Enough was enough. I started experimenting in my lab and eventually came up with the HandleDry, an accessory for your electric toothbrush that keeps the foam at bay. It’s a simple solution that works like a charm.  The Toothbrush Market: There are several types of electric toothbrushes. Even though manufacturers introduce new manual brushes at a dizzying rate, improved electric toothbrushes make new converts each year. “The best guesses put electric toothbrush users at about 20 percent, maybe as high as 25 percent of the market,” says Alexandra Artisuk, D.D.S., a general dentist. “Each year, I see more and more of my patients using electric brushes.” If more people are making the switch to electric, why do companies bother to develop new manual brushes? “Mostly because electric toothbrushes are more expensive than manual brushes, which you can easily purchase for less than $2,” says Kathy Hettrich, professional marketing manager for Bausch & Lomb. Her company revolutionized the electric toothbrush industry when it produced the Interplak® toothbrush three decades ago. “We think more and more people will switch to electric but we don’t see a time when manual toothbrushes will be a thing of the past,” she says. “It is logical to believe that electric brushes could eventually take over more than half of the market because they are superior plaque removing devices.” Indeed, numerous studies confirm that electric brushes are superior plaque removing devices and are...

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